Installation: Westpac Branch – Pre 2008 format
Product: Dot Com and WWW custom colours
Bank branches need to be welcoming to the customer and a testament to the brand of the Bank.
You are the way others see you. Hence the ambience of a branch needs to exude calm, trust and reassurance. People are the first brand promise. Superior service and customer knowledge create the second brand promise. And coming up third is the attractiveness of the branch to conduct business in.
Colour and comfort become the key determinants for flooring therefore. Colour to project the brand. Comfort to make the customer feel welcome. Couple this with the functional benefits of carpet tile (guaranteed colour fastness, anti—microbial built into the carpet tile for its life-time, solution dyed 6’6 nylon that actually repels stains and modular tiles that allow for quick and easy replacement should soiling occur to ensure the carpet always looks new) and you have a carpet that is very fit for purpose.
In this case Jasmax developed a special carpet colour to meet the brand needs and provide real comfort through a heavy yarn content. The result is fabulous.